Saturday, February 20, 2010

Community Engagement Session on Communications Strategy

Monday, February 22, 2010
6 - 7:30 PM
Marquette/O'Keefe Cafeteria
1501 Jenifer St.

If you cannot attend but have ideas to share, contact the board and administration at:

Madison schools want input for new branding campaign

By GAYLE WORLAND, Wisconsin State Journal | | 608-252-6188 | Posted: Friday, February 19, 2010 5:44 pm

If Madison Avenue met Madison public schools, imagine the possibilities:

Billboards touting the joys of high school algebra?

TV spots selling fifth-grade science?

Facebook updates on student test scores?

It's not quite a case of "Extreme Makeover," but the Madison School District needs to put some polish on its image, officials say. The word is out to marketing firms that the district would like some help, and officials are asking the public - particularly parents of school-aged children - to join them at Marquette-O'Keeffe Schools on Monday night to brainstorm on "positive branding" techniques.

The desire to spiff up the public perception of Madison schools came out of months of discussions last year as a community team formed a five-year strategic plan for the district, said Superintendent Dan Nerad.
"There was a strong feeling that, one, we have a lot of positive things that need to be more proactively discussed," Nerad said. "And two, as we face our challenges, (such as) becoming a more diverse School District and needing to meet the needs of a broad range of learners, it is even more important that we do this work."

(Full article available at: )

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